Cleveland County
GovFeeds Benchmarking Report — June 2026
This is Cleveland County's social media benchmarking report for June 2026, covering Facebook and Instagram — each benchmarked against other NC counties on that platform. The sections below give every channel a full breakdown of posting volume, engagement, top posts, and content themes.
| Platform | Posts (June) | Posts/wk | Total interactions | Avg/post | Volume rank |
|---|---|---|---|---|---|
| 141 | 32.9 | 15,819 | 121.7 | #1 of 88 | |
| 34 | 7.9 | 201 | 5.9 | #1 of 11 |
Facebook is Cleveland County's largest social channel this month. Cleveland County stepped up its presence in June — 141 posts across 6 accounts (32.9/week), up 9% from May, ranking #1 of 88 NC counties (99th percentile). Engagement stayed healthy at 121.7 interactions per post, above the NC counties median of 19.7.
June produced 15,819 total interactions at 121.7 per post — ranking #3 of 84 NC counties for engagement, above the state median of 19.7. The top post (UPDATE: 2:00 Sunday afternoon. Alicia has been located …) drove 2,263 interactions.
What stands out: Cleveland County's June content leaned into Animal Services (31.9%), Events & Community Activities (18.4%), Public Safety & Police (18.4%), with shares outpacing likes on several posts — a sign residents treat this content as practical information worth forwarding to others. On volume, Cleveland County is already inside the state's top 25%.
What the numbers mean: Posting volume is in the top tier of the state — the audience has a reliable information source. The next step is engagement depth: making the highest-effort posts (videos, milestones, spotlights) land with more reach.
For July: hold the top-tier cadence and keep deepening engagement — lean into the formats that already over-perform, and adding Government Information & Boards content (now 10.6pp below peers).
| Metric | June 2026 | May 2026 | Change |
|---|---|---|---|
| Total Posts | 141 | 129 | +9.3% |
| Posts per Week | 32.9 | 29.1 | +13.1% |
| Statewide Rank (NC counties) | #1 of 88 | #1 of 87 | larger pool; position held |
| Percentile | 99th | 99th | +0 pts |
| Total Engagement | 15,819 | 14,768 | +7.1% |
| Avg Engagement / Post | 121.7 | 121.0 | +0.6% |
| Total Likes | 9,263 | 10,208 | -9.3% |
| Total Comments | 1,456 | 2,525 | -42.3% |
| Total Shares | 5,100 | 2,035 | +150.6% |
Main posted 47 times in June (11.0/week) — 33% of the portfolio's volume — with likes leading the mix, reflecting broad positive reactions; engagement is strong at 33.7 per post, above the NC counties median of 19.7. As the portfolio's volume anchor, holding this cadence while protecting room for the highest-effort posts keeps both reach and engagement strong.
Animal Services posted 41 times in June (9.6/week) — 29% of the portfolio's volume — with likes leading the mix, reflecting broad positive reactions; engagement is exceptional at 65.4 interactions per post — well above the NC counties median of 19.7. Maintaining this cadence while leaning into the formats that earned the most reaction will keep lifting per-post engagement.
Visit Cleveland County posted 18 times in June (4.2/week) — 13% of the portfolio's volume — with likes leading the mix, reflecting broad positive reactions; engagement is strong at 29.9 per post, above the NC counties median of 19.7. Maintaining this cadence while leaning into the formats that earned the most reaction will keep lifting per-post engagement.
Foothills Shooting Complex posted 7 times in June (1.6/week) — 5% of the portfolio's volume — with likes leading the mix, reflecting broad positive reactions; engagement runs 9.0 per post, a little under the NC counties median of 19.7. Maintaining this cadence while leaning into the formats that earned the most reaction will keep lifting per-post engagement.
Veterans Services posted 1 time in June (0.2/week) — 1% of the portfolio's volume — with likes leading the mix, reflecting broad positive reactions; engagement is strong at 26.0 per post, above the NC counties median of 19.7. The content clearly resonates; the main lever here is cadence — a steadier 2–4 posts/week would convert this strong per-post engagement into broader monthly reach.
Sheriff's Office posted 27 times in June (6.3/week) — 19% of the portfolio's volume — with likes leading the mix, reflecting broad positive reactions; engagement is exceptional at 421.4 interactions per post — well above the NC counties median of 19.7. This is the portfolio's engagement powerhouse — strong volume paired with well-above-median per-post response. The priority is sustaining that quality, not adding posts.
At 121.7 interactions per post, Cleveland County sits above the NC counties median of 19.7. The month's best-performing posts concentrated in Public Safety & Police, a useful template for what reliably resonates with this audience. Shares make up an unusually large portion of interactions — residents are actively forwarding posts to neighbors who need the information, which is one of the strongest signals of practical value a government page can earn.
| Description | Theme | Likes | Comments | Shares | Total |
|---|---|---|---|---|---|
| UPDATE: 2:00 Sunday afternoon. Alicia has been located safe. Thank you… | Public Safety & Police | 480 | 83 | 1700 | 2263 |
| Hannah Toppins-Turner The Cleveland County Sheriff's Office is attempt… | Public Safety & Police | 286 | 99 | 979 | 1364 |
| Yesterday was a big day for the Cleveland County Sheriff's Office 🚓⭐ W… | Public Safety & Police | 664 | 141 | 38 | 843 |
| 🚔 Felony Drug Arrests | Week of June 1 – June 7, 2026 🚔 Throughout the… | Public Safety & Police | 477 | 166 | 67 | 710 |
| Multi-Month Narcotics Investigation Results in Arrest of Alleged Drug … | Public Safety & Police | 492 | 113 | 60 | 665 |
| Cleveland County Avg Interactions/Post | 121.7 |
| NC counties Mean | 37.8 |
| NC counties Median | 19.7 |
| Engagement Rank | #3 of 84 |
| Theme | Posts | Cleveland County % | NC counties avg | Diff |
|---|---|---|---|---|
| Animal Services | 45 | 31.9% | 4.6% | +27.3pp |
| Events & Community Activities | 26 | 18.4% | 13.4% | +5.0pp |
| Public Safety & Police | 26 | 18.4% | 11.9% | +6.5pp |
| Government Information & Boards | 10 | 7.1% | 17.7% | -10.6pp |
| Recreation, Parks & Tourism | 9 | 6.4% | 4.9% | +1.5pp |
| Other/Miscellaneous | 6 | 4.3% | 13.9% | -9.6pp |
| Community Engagement & Volunteer | 5 | 3.5% | 5.0% | -1.5pp |
| Health & Wellness | 5 | 3.5% | 11.3% | -7.8pp |
| Business & Economic Development | 4 | 2.8% | 4.3% | -1.5pp |
| Sustainability & Environment | 2 | 1.4% | 3.4% | -2.0pp |
| Library & Education | 1 | 0.7% | 5.3% | -4.6pp |
| Infrastructure & Planning | 1 | 0.7% | 3.6% | -2.9pp |
| Technology & Digital | 1 | 0.7% | 0.8% | -0.1pp |
Where Cleveland County leads: the content mix is anchored by Animal Services (31.9% vs 4.6% peer average) and Public Safety & Police (18.4% vs 11.9% peer average), well above peers and the clear strength of the month. These are the formats to keep front-and-center.
Gaps to address: Government Information & Boards (7.1% vs 17.7%), Health & Wellness (3.5% vs 11.3%), Library & Education (0.7% vs 5.3%) are below the NC counties average. A few targeted posts in these categories next month would round out a more complete, balanced portfolio.
| Cleveland County | 141 posts (32.9/week) |
| NC counties Average | 7.2 posts/week |
| Rank | #1 of 88 (99th percentile) |
| Top 25% Threshold | 9.8/week (42 posts) |
| Gap to Top 25% | already in top 25% |
Where Cleveland County leads: posting volume (32.9/week vs 7.2 average), per-post engagement (121.7 vs 19.7 median).
Where Cleveland County has room to grow: the profile is well-rounded; sustaining it is the priority.
| Cleveland County | Posts 34 (7.9/week) |
| NC counties Average | 2.5/week |
| Volume Rank | #1 of 11 (91st percentile) |
Cleveland County published 34 Instagram posts in June (7.9/week), ranking #1 of 11 NC counties on Instagram posting volume.
On Instagram, Cleveland County averaged 5.9 interactions per post in June — above the NC counties Instagram median of 4.3 (engagement rank #3 of 11).
| Description | Theme | Likes | Comments | Total |
|---|---|---|---|---|
| What a beautiful weekend at the Polkville Rodeo! Incredible turnout an… | Public Safety & Police | 20 | 0 | 20 |
| 🎉 Today we celebrated the Ribbon Cutting for our new 911 Communication… | Public Safety & Police | 18 | 0 | 18 |
| Happy 80th Anniversary, Red Bridges Barbecue Lodge! 🎉 For eight decade… | Public Safety & Police | 13 | 0 | 13 |
| ⏰ LAST CALL | Drive-Thru Rabies Clinic — THIS Saturday, June 20th! Cle… | Animal Services | 12 | 0 | 12 |
| The Summer Beach Party at Lawndale Park is off to an amazing start! 🎉 … | Recreation, Parks & Tourism | 11 | 1 | 12 |
| Cleveland County Avg Interactions/Post | 5.9 |
| NC counties Instagram Mean | 9.4 |
| NC counties Instagram Median | 4.3 |
| Engagement Rank | #3 of 11 |
| Theme | Posts | Cleveland County % | NC counties avg | Diff |
|---|---|---|---|---|
| Public Safety & Police | 12 | 35.3% | 19.3% | +16.0pp |
| Events & Community Activities | 6 | 17.6% | 21.0% | -3.4pp |
| Government Information & Boards | 6 | 17.6% | 15.1% | +2.5pp |
| Animal Services | 5 | 14.7% | 5.9% | +8.8pp |
| Recreation, Parks & Tourism | 2 | 5.9% | 9.2% | -3.3pp |
| Library & Education | 2 | 5.9% | 9.2% | -3.3pp |
The month's top post (UPDATE: 2:00 Sunday afternoon. Alicia has been located safe. Thank you…) drew 2263 interactions — a clear signal of what this audience responds to. Repeat the qualities that made it work: participatory, place-specific, or milestone content that gives residents a reason to react and share.
Animal Services is Cleveland County's signature strength this month. Keep it front-and-center — pre-announce upcoming events and community moments early, since advance posts consistently drive the most shares.
At 32.9/week, Cleveland County already posts more than most peers — a reliable information source for residents. Maintain this cadence and channel effort into the highest-impact formats (videos, milestones, community spotlights) so the best posts get room to breathe.
The clearest white space vs. peers is Government Information & Boards (10.6pp below the NC counties average). A few targeted posts a month here would round out an already-strong, well-balanced portfolio.