Cleveland County continues its exceptional performance in January 2026, posting 145 times across 5 accounts for a combined 33.0 posts/week—maintaining the #1 position statewide (100th percentile). This represents 209% above the state average and more than triple the posting volume of most NC counties. Your multi-account strategy remains highly effective, with Animal Services (10.5/week) and your main account (16.4/week) driving consistent content output.
New in January: Engagement data shows Cleveland is performing strongly with an average of 11.0 interactions per post. Your Animal Services account excels with 26.6 shares per post on average—among the highest engagement rates statewide. Total January engagement reached 1,594 interactions (710 likes, 89 comments, 795 shares).
Primary opportunity: While posting volume remains elite, there's room to boost engagement across your main county account (12.8 likes per post vs. 17.8 for Animal Services). Focus on more visual, story-driven content to match Animal Services' engagement success.
| Metric | January 2026 | December 2025 | Change |
|---|---|---|---|
| Total Posts (All Accounts) | 145 | 122 | +18.9% |
| Posts per Week (Combined) | 33.0 | 28.4 | +16.2% |
| Statewide Rank | #1 of 89 | #1 of 87 | Maintained |
| Percentile | 100th | Top 5% | Maintained elite status |
| Total Engagement | 1,594 interactions | N/A | New metric |
| Avg Engagement/Post | 11.0 | N/A | New metric |
Cleveland County operates 5 Facebook pages. Here's how each performed in January 2026:
| Total Posts | 72 posts |
| Posts per Week | 16.4 posts/week |
| % of Cleveland Total | 49.7% of all posts |
| Total Engagement | 504 interactions |
| Avg Likes per Post | 12.8 |
| Avg Comments per Post | 0.0 |
| Avg Shares per Post | 12.4 |
| Assessment | Outstanding volume, good shareability |
Analysis: Your main account maintains exceptional posting frequency at 16.4/week—more than double the top 10% threshold. Strong share rate (12.4 per post) indicates content resonates. However, zero comments suggests an opportunity to create more conversation-sparking content with questions or calls for community input.
| Total Posts | 46 posts |
| Posts per Week | 10.5 posts/week |
| % of Cleveland Total | 31.7% of all posts |
| Total Engagement | 808 interactions |
| Avg Likes per Post | 17.8 (Highest) |
| Avg Comments per Post | 3.1 (Highest) |
| Avg Shares per Post | 26.6 (Elite level) |
| Assessment | Exceptional engagement leader |
Analysis: Your Animal Services account is the engagement powerhouse—26.6 shares per post is exceptional. Content about adoptable pets drives viral sharing behavior. This account generates more total engagement (808) than any other Cleveland account despite fewer posts. A model for other accounts to emulate.
| Total Posts | 15 posts |
| Posts per Week | 3.4 posts/week |
| % of Cleveland Total | 10.3% of all posts |
| Total Engagement | 145 interactions |
| Avg Likes per Post | 30.3 (Highest per post) |
| Avg Comments per Post | 0.0 |
| Avg Shares per Post | 18.0 |
| Assessment | High engagement, lower volume |
Analysis: Tourism content generates the highest average likes per post (30.3), showing strong community interest. However, posting frequency could increase to 5-6/week to maximize reach. Consider daily highlights of local attractions, restaurants, or events.
| Total Posts | 8 posts |
| Posts per Week | 1.8 posts/week |
| % of Cleveland Total | 5.5% of all posts |
| Total Engagement | 88 interactions |
| Avg Likes per Post | 16.0 |
| Avg Comments per Post | 11.7 (Highest) |
| Avg Shares per Post | 1.7 |
| Assessment | High conversation rate |
Analysis: Despite low posting volume, this account generates the most comments per post (11.7), indicating a highly engaged niche audience. These followers actively discuss range conditions, events, and safety topics. Consider increasing to 3-4 posts/week to maintain engagement.
| Total Posts | 4 posts |
| Posts per Week | 0.9 posts/week |
| % of Cleveland Total | 2.8% of all posts |
| Total Engagement | 49 interactions |
| Avg Likes per Post | 7.0 |
| Avg Comments per Post | 0.5 |
| Avg Shares per Post | 17.0 |
| Assessment | Underutilized but valuable |
Analysis: While engagement is modest due to low volume, the high share rate (17.0) suggests veterans and their families find the content valuable enough to spread. This account should post 2-3 times weekly about benefits, events, success stories, and resources to better serve this important constituency.
New for January: We now track engagement metrics (likes, comments, shares) to measure not just how much you post, but how well your content resonates with audiences.
Cleveland County Overall Engagement - January 2026
| Post Title | Account | Theme | Likes | Comments | Shares | Total |
|---|---|---|---|---|---|---|
| Photos from Cleveland County Animal Services's post | Animal Services | Animal Services | 23 | 15 | 106 | 144 |
| 🐾 Happy Tails, Rocky! | Animal Services | Animal Services | 103 | 17 | 10 | 130 |
| Measles can cause serious health complications... | Main Account | Health & Wellness | 34 | 0 | 73 | 107 |
| 🎩🐾 A is for Arthur… and AWESOME! | Animal Services | Animal Services | 38 | 3 | 41 | 82 |
| A post from Visit Cleveland County | Visit Cleveland | Tourism | 53 | 0 | 22 | 75 |
Key Insights:
- Animal adoption success stories dominate: 4 of your top 5 posts are from Animal Services, with "Happy Tails" posts generating massive engagement.
- Health information drives shares: The measles awareness post achieved 73 shares, showing community concern for public health.
- Visual, emotional content wins: Posts featuring animals with photos/videos significantly outperform text-only government updates.
- Comments are rare across all accounts: Only Animal Services and Shooting Complex generate regular comment discussions—other accounts could pose more questions to spark dialogue.
Based on your most successful posts, here's what drives engagement:
Cleveland County's January content focused heavily on animal services and public safety, with growth opportunities in infrastructure and economic development.
| Content Theme | Cleveland Posts | % of Total |
|---|---|---|
| Animal Services | 45 | 31.0% |
| Public Safety & Emergency Management | 39 | 26.9% |
| Government Information & Boards | 16 | 11.0% |
| Recreation, Parks & Tourism | 14 | 9.7% |
| Community Engagement & Volunteer | 7 | 4.8% |
| Events & Community Activities | 6 | 4.1% |
| Infrastructure & Planning | 3 | 2.1% |
| Business & Economic Development | 2 | 1.4% |
| Library & Education | 1 | 0.7% |
| Health & Wellness | 1 | 0.7% |
| Sustainability & Environment | 1 | 0.7% |
| Other/Miscellaneous | 10 | 6.9% |
Content Strategy Observations:
- Animal Services leads content volume: 31.0% of posts (45 total) focus on adoptable pets, shelter updates, and success stories—your highest-engagement category.
- Strong public safety and emergency focus: 26.9% of content covers law enforcement, emergency alerts, and weather/road safety—essential for community awareness, especially during January winter weather.
- Government transparency is solid: 11.0% of posts cover board meetings, administrative updates, and official announcements—keeping residents informed.
- Tourism content growing: 9.7% recreation/tourism posts (14 total) from Visit Cleveland County and shooting complex—up from minimal levels, but room to expand.
- Infrastructure remains underrepresented: Only 2.1% (3 posts) cover roads, construction, or development—consider increasing to 5-7% to keep residents informed about capital projects.
Multi-Account Strategy Analysis: Cleveland County is one of only 1-2 NC counties operating multiple coordinated social media accounts. While 98.8% of counties use a single account, your 5-account strategy delivers a 203% posting advantage. Counties with single accounts average just 10.9 posts/week, while Cleveland's multi-account approach enables 33.0 posts/week. This strategic diversification allows you to reach different audiences (animal lovers, veterans, tourists, shooting sports enthusiasts) while maintaining exceptional overall volume.
Cleveland County's content mix differs significantly from other NC counties, reflecting your unique multi-account strategy and priorities:
| Content Category | Cleveland | NC Counties Avg | Difference |
|---|---|---|---|
| Animal Services | 20.7% | 1.4% | +19.2pp |
| Public Safety & Police | 9.7% | 17.3% | -7.6pp |
| Government Information & Boards | 4.8% | 10.7% | -5.8pp |
| Health & Wellness | 0.7% | 5.6% | -4.9pp |
| Recreation, Parks & Tourism | 3.4% | 1.2% | +2.3pp |
| Community Engagement | 4.8% | 3.2% | +1.6pp |
| Library & Education | 0.7% | 2.0% | -1.3pp |
| Infrastructure & Planning | 2.1% | 1.9% | +0.2pp |
Where Cleveland Leads:
- Animal Services (+19.2pp): Your dedicated Animal Services account drives 20.7% of content (vs. 1.4% statewide). This is Cleveland's signature content strength and highest engagement category—most counties lack dedicated animal services social media.
- Recreation & Tourism (+2.3pp): Your Visit Cleveland County and Foothills Shooting Complex accounts create tourism content at nearly 3x the state rate, supporting economic development.
- Community Engagement (+1.6pp): Higher volunteer and community participation content reflects active citizen involvement.
Where Cleveland Lags:
- Public Safety (-7.6pp): While you post about public safety, other counties dedicate 17.3% of content here vs. your 9.7%. This likely reflects Cleveland's choice to emphasize animal services over traditional law enforcement/emergency content.
- Government Transparency (-5.8pp): Peers post more about board meetings, budgets, and administrative processes. Consider increasing these posts to 8-10% to match statewide norms.
- Health & Wellness (-4.9pp): Most counties post regularly about health clinics, vaccinations, mental health resources, and public health initiatives. Cleveland had only 1 health post in January—this is a gap to address.
- Library & Education (-1.3pp): If Cleveland County operates library services, consider adding content about programs, new books, and educational resources.
Strategic Positioning: Cleveland's content strategy is distinctive—you've chosen to excel in animal services and tourism rather than follow the statewide pattern of heavy public safety and government operations content. This differentiation works well for engagement but creates gaps in health, education, and government transparency. The opportunity is to add health and government content without sacrificing your animal services strength.
Cleveland County's social media presence is elite. Focus these recommendations on optimizing engagement and filling content gaps rather than increasing volume.
- Add more photos and videos—visual posts get 3x more engagement
- Feature county employees, residents, and community members in posts
- Ask questions in posts to spark comments: "What do you think?" "Have you visited?" "Which option do you prefer?"
- Share behind-the-scenes content from county operations
- Create "success story" posts similar to Animal Services' "Happy Tails"
February 2026 Goals
- Posting Volume: Maintain 30-35 posts/week across all accounts
- Engagement Rate: Increase to 13-15 interactions per post (from 11.0)
- Content Balance: Add 5 infrastructure posts, 4 economic development posts, 3 environmental posts
- Comments: Generate 120+ comments (from 89) by asking more questions in posts
- Veterans Services: Publish 10-12 posts (from 4 in January)